Jasmine Hong

Creative Director

& Consultant

ūüďć Currently in Singapore

Jasmine Hong is a creative director, consultant and design educator currently based in Singapore. She has over 7 years of global experience in helping grow and transform brands and businesses all over the world through a holistic 360¬į design led approach. From New York to Jakarta to Singapore, she has directly worked with C-level executives, designers, creative technologists, strategists and production teams to create meaningful, user centered brand experiences. Her specialized capabilities include: Digital Marketing Transformation, Brand Experience Design and Interaction Design. From working in SaaS tech to creative agencies, Jasmine has had the experience to work on diverse projects in various industries from FMCG, Automotive, Hospitality, Retail, Insurance, Telco, Digital Advertising and more. Some clients include Interbrand, Adidas, WeWork, Volkswagen and Indofood. 

Jasmine is passionate about education especially in the realm of art and design. She received a master’s and bachelor‚Äôs degree in design at Parsons School of Design in New York City. As a design educator, Jasmine has mentored over 100 individuals worldwide on UI/UX design and creative careers, many of whom now successfully kickstarted their careers in Accenture New York, Critical Mass and Propaganda Creative to name a few.

Jasmine is open to creative collaborations and opportunities. She can be reached at hello@jasminehong.co or via LinkedIn.

Select Projects

BRAND BUILDING

+ Creative Automation

Drove digital marketing transformation of creative production processes for brands, agencies and publishers globally through innovative Creative Automation SaaS. 

Oliver
Creative Automation for Burberry

Adidas
Global to Local Digital Marketing

Meesho
India’s Largest E-Comm Platform

Celtra
Presales Solutions Engineer APAC

Creative Automation
SaaS Adoption & Instructional Design

BRAND BUILDING

+ Creative Strategy & Direction

Developed differentiated and memorable brand foundations independently and collaboratively with teams Jasmine led. Managed and designed social media and influencer marketing strategy. 

Rahasia Gadis
#Indonesia #5Million #MentalHealth

Volkswagen Indonesia
#DrivewithPurpose in COVID-19

Interbrand
Global Consultancy Rebrand

GO!CURRY
F&B Marketing

Halo Dao
Inclusive Web 3.0 Infrastructure

Kopi Kitchen
Casual Comfort Food

OMNI-CHANNEL BRAND DESIGN

+ Experiential Marketing

Developing holistic brand experiences from inception to launch on all digital and physical touchpoints. 

Interbrand Best Global Brands 2016

Interbrand Best Global Brands 2017

Interbrand Breakthrough Brands

+ UX/UI & Interaction Design

Vintage Posters

WeWork

 Death by Dengue

Zero Waste NYC

Ciao